BEFORE YOU START
Similar to Everyday Hero and Go Fundraise, this platform is designed to support your group to fundraise online if you have an event or a challenge, while using Landcare Australia’s DGR status.
Some suggested campaigns you can raise funds for include:
- Upcoming projects that require a set amount of funds
- Equipment for your group
- Workshops or seminars to support the community
You cannot set up a fundraising page to pay for salaries or for individuals.
Am I eligible?
To be eligible to submit your project to Fund Landcare, you must satisfy the following criteria:
- You must be registered on the National Landcare Directory (if you are not, click here)
- You must be fundraising for a project with a defined outcome
- Your supporters must be able to clearly understand where the money is going
Have you got an event or challenge in mind?
If you and your group have an event or challenge in mind, continue on. If you are struggling for some ideas, click here for a list of fundraising events/challenges your group can host.
How much can I raise?
How much you raise depends on how much effort you put into preparing for your event/challenge and promoting it to your supporters. There is no limit to how much you set out to raise.
How much are the fees?
There will be a 5% fee for each transaction to cover Landcare Australia’s transaction fees, bank fees and administration fees. In addition, we are working to continuously improve this platform for you.
We don’t charge any fees to groups running the event/challenge, it will be charged to the donor.
For example, when a donor gives $100 to your campaign, that $100 goes straight o you, and the donor will pay the administration fee, which for a $100 donation is about $5.
We only accept Visa and Mastercard.
- STEP 1: SET UP YOUR EVENT/CHALLENGE PAGE
- STEP 2: PROMOTE YOUR EVENT/CHALLENGE
- STEP 3: LAUNCH YOUR CAMPAIGN
To set up your event/challenge page, click here. Below, we’ve explained everything you need to submit to make sure your event/challenge is successful.
Set your goal for your event/challenge
For your event/challenge, you need to set a monetary target or goal. You will receive your funds even if you don’t hit your target, but it’s important to set a target that is achievable . For example, if you want to raise $4,500, aim for $5,000 not $20,000. Supporters are smarter than you think!
When you are setting your target/goal, remember the following:
- What does it cost to do your project? What are you raising funds for?
- How many people do you have already in your database or email list.
- How much time do you have to put the campaign together and promote it?
This will determine your achievable target.
How long should you run your event/challenge for?
You can set the date on how long you would like your event/challenge to remain open. Our recommendation is to set up your event/challenge at least 6-8 weeks before the actual date.
How to write up your events/challenge page
Make a short pitch
This is your opportunity to tell the world about your event and challenge and why you need the funding! The pitch is what potential supporters see, convincing individuals to join you and set up their own fundraising page and helps them understand quickly what your campaign is about. This is your elevator pitch. Make it short, precise and compelling.
This is the main body of your campaign where you can go further into detail about what you’re doing. Make sure you keep your event/challenge description to about 200 words. Include pictures if you can.
- Tell your supporters briefly about the issue you’re addressing and why you need the funds
- Describe your event/challenge in detail. Don’t forget to include information about location and date (and any other essential information)
- Let your supporters know how you will be spending the funds.
Your banner image is the main visual element of your event/challenge. It’s the first thing potential supporters see and it gets shared on social media. However, make sure your image is inspiring for your cause. Don’t forget your image needs to be formatted to X x X pixels.
Now that Landcare Australia has approved your event/challenge, it time to get your potential supporters on board your campaign.
1. Create a team of people to spread the word.
Give each person a task. The more people you have on your team, the greater the reach. Ask them to add to your spreadsheet and send an emails out.
2. Create a promotional plan.
Planning your promotional activities is critical for success. Firstly, you must decide what the key message is that you want to tell your supporters.
When you have this completed, the general rule of thumb is:
· Contact your core people first – your family, friends, and past volunteers. They are the ones who are more likely to donate first, sign up to the event/challenge and kick-start your campaign. We recommend a personalised email followed up by an SMS or phone call.
· Contact any influencers that you may have access to. Ask local businesses to promote it through their social media, any well-connected individuals that you or your group may know. We recommend a personalised email followed up by a phone call or tweet.
· Contact everyone else on your email list and contacts, any suppliers, all your followers on social media, and local media such as newspapers or radio.
Having a good promotion plan for your event/challenge is important. Here are some recommendations:
· Create a Facebook event for your event/challenge and invite everyone on your list. Once they say yes, ask them to donate or set up their own fundraising page.
· Launch on a Monday or Tuesday as it gives you a few extra days before you hit the weekend – donations tend to be lower on the weekend.
· Get your volunteers and yourself to donate first.
· Have a competition for who gets the most donations on their individual fundraising page and perhaps give a prize.
· Approach local businesses for larger donations either via a personalised email or phone call.
· Pitch an interesting angle of the story to relevant local media to get some publicity.
· Approach influencers in your area to share your story. These could be councillors, the mayor, or local celebrities.
Encourage sign ups
The more people that sign up and fundraise for your event/challenge, the more funds will be raised and the easier it will be to reach your target.
To get people to sign up, it is recommended to do the following:
· Ask people within your Landcare group to set up a fundraising page
· Ask family or friends who have an interest in your group to set up a fundraising page
· Use social media to encourage people to sign up and raise money for your page.
Each person that signs up on average will raise around $750 each.
Race to the finish line
The last week of your campaign is really important to help you achieve your target. In your last week don’t forget to do the following:
· Post a daily countdown on Facebook (or other social media). Use words like ‘X days left to make your donation!
· Follow up on all those promises. During your campaign, there are normally a bunch of people who said they were going to donate, but just haven’t gotten around to it. Now is the time to send them an email, message or call to get them to act.
· Message all the people who have already donated, as they are most invested in the campaign, and ask them to share it with their friends and family.
· Thank everyone. Don’t forget to thank all your supporters for their support.