BEFORE YOU START
Similar to crowdfunding, Fund Landcare is designed to support your group’s efforts to fundraise online for a project, while using Landcare Australia’s DGR status.
Some suggested campaigns you can raise funds for include:
- Upcoming projects that require a set amount of funds
- Equipment for your group
- Workshops or seminars to support the community.
You cannot set up a fundraising page to pay for salaries or for individuals.
Am I eligible?
To be eligible to submit your project to Fund Landcare, you must satisfy the following criteria:
- You must be registered on the National Landcare Directory (if you aren’t, click here).
- You must be fundraising for a project with a defined outcome.
- Your supporters must be able to clearly understand where the money is going.
How much can I raise?
How much you raise depends on how much effort you put into preparing for your campaign and promoting it to your supporters. There is no limit to how much you set out to raise.
How much are the fees?
There will be a 5% fee for each transaction to cover Landcare Australia’s transaction fees, bank fees and administration fees. In addition, we are working to continuously improve this platform for you.
We don’t charge any fees to groups running the campaigns; it will be charged to the donor.
For example, when a donor gives $100 to your campaign, that $100 goes straight o you, and the donor will pay the administration fee, which for a $100 donation is about $5.
We only accept Visa and Mastercard.
To set up your campaign page, click here. Below, we’ve explained everything you need to submit, and why.
Set your target
For your campaign, you need to set a monetary target. You will receive your funds even if you don’t hit your target, but it’s important to set a target that is achievable. For example, if your project costs $4,500, aim for $5,000, not $20,000. Supporters are smarter than you think!
When you are setting your target, remember the following:
- What does it cost to do your project?
- How many people do you have already in your database or email list?
- How much time do you have to put the campaign together and promote it?
This will determine your achievable target.
How long should you run your project for?
You can set the date on how long you would like your campaign to remain open. Our recommendation is 30-40 days.
How to write up your campaign
Make a short pitch
This is your opportunity to tell the world why you need the funding! The pitch is the first thing potential supporters see and it helps them understand quickly what your project is about. This is your elevator pitch. Make it short, precise and compelling.
This is the main body of your campaign, where you can go further into detail about what you’re doing. Make sure you keep your campaign description to about 300-500 words. Include pictures if you can.
- Tell your supporters briefly about the issue you’re addressing, how you came to it and why you want to do something about it. Use personal stories if you can.
- Describe your project in detail.
- Let your supporters know how you will be spending the funds.
Your banner image is the main visual element of your campaign. It’s the first thing potential supporters see and it gets shared on social media. Make sure your image is inspiring for your cause. And don’t forget, your image needs to be formatted to X x X pixels.
Now that Landcare Australia has approved your campaign, it’s time to get your potential supporters on board your project.
- Create a team of people to spread the word.
Give each person a task. The more people you have on your team, the greater the reach. Ask them to add to your spreadsheet and send emails out.
- Create a promotional plan.
Planning your promotional activities is critical for success.
Firstly, you must decide what the key message is that you want to tell your supporters. When you have this completed, the general rule of thumb is:
- Contact your core people first – your family, friends, and past volunteers. They are the ones who are more likely to donate first and kick-start your campaign. We recommend a personalised email, followed up by an SMS or phone call.
- Contact any influencers that you may have access to. Ask local businesses to promote it through their social media, or any well-connected individuals that you or your group may know. We recommend a personalised email followed up by a phone call or tweet.
- Contact everyone else: your email list and contacts, any suppliers, all your followers on social media, and local media such as newspapers or radio.
The first five days of your campaign are critical, so having a good promotional plan is important. You should aim to raise 30% of your target in your first five days. Here are some recommendations:
· Create a Facebook event for your campaign launch and invite everyone on your list.
· Launch on a Monday or Tuesday as it gives you a few extra days before you hit the weekend – donations tend to be lower on the weekend.
· Get your volunteers and yourself to donate first.
· Have a competition for who gets the most donations and perhaps give a prize.
· Approach local businesses for larger donations, either via a personalised email or phone call.
· Pitch an interesting angle of the story to relevant local media to get some publicity.
· Approach influencers in your area to share your story. These could be councillors, the mayor, or local celebrities.
Race to the finish line
The last week of your campaign is really important to help you achieve your target. In your last week don’t forget to do the following:
· Post a daily countdown on Facebook (or other social media). Use words like ‘X days left to make your donation!’
· Follow up on all those promises. During your campaign, there are normally a bunch of people who said they were going to donate, but just haven’t gotten around to it. Now is the time to send them an email, message, or call to get them to act.
· Message all the people who have already donated, as they are most invested in the campaign, and ask them to share it with their friends and family.
· Thank everyone. Don’t forget to thank all your supporters for their support.